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Fusion of marketing research and data science

Marketing researchers have witnessed an explosion of promises that big data will dramatically improve business performance. What is the role of traditional marketing researchers in big data? This presentation provides a methodology and case study...

Catalogue: Congress 2016: #WOW
Author: John V. Colias
June 15, 2016
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Citation

Colias, J. V. (2016a, June 15). Fusion of marketing research and data science. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/fusion-of-marketing-research-and-data-science